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11.725  Articles
1 of 1.173 pages  |  10  records  |  more records»
This study aims to determine the factors that influence consumer behavior in buying halal food and beverages in Indonesia for the millennial generation. These factors include halal awareness, halal certification and attitudes which are important factors i... see more

World wide web has offered a strong competitive platform for online marketing which turned out the online shopping important for consumers in todayâ??s world particularly those consumers which view the online reviews as effectual conduit of having imp... see more

This research’s goal is to measure the influence of promotional benefit towards buying intention moderated the brain’s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to ... see more

This study aims to test the influence of financial risk, product risk, security risk, time risk, social risk, and previous experience of online buying toward online purchase intention. Quantitative research was performed by online survey using google form... see more

Buying counterfeit products is a habit and a common thing that causes some problems, especially in the country that has not developed yet, one of them is Indonesia. The counterfeiting activities undoubtedly harmed the original producers, both local produc... see more

The Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of ... see more

The attractiveness of online games of various types makes smartphone gaming more desirable and creates a prestige value for users towards good perceptions of gaming. Online purchase intention as a consumer’s desire to make transactions for a product or se... see more

The Covid-19 pandemic requires individuals to maintain physical distance and this has affected buying and selling transactions where previously the majority used the cash payment system to switch to digital payments or mobile payments to maintain distance... see more

Objectives: The store layout in a minimarket is a strategy to encourage repeat purchases from customers. This study attempts to assess the layout design of the minimarket in Indonesia and comprehend its contribution to purchase intention.Methodology: This... see more

1 of 1.173 pages  |  10  records  |  more records»