SUMMARY
This study aims to test the influence of financial risk, product risk, security risk, time risk, social risk, and previous experience of online buying toward online purchase intention. Quantitative research was performed by online survey using google form. Questionnaire was distributed among internet users who have online purchasing experiences through marketplaces in Indonesia. The data of 242 respondents was collected and analyzed by regression method. The findings proved that financial risk and previous experience of online buying have positive impacts significantly, while time risk showed negative impact toward online purchase intention significantly. The result of this research is expected to give understanding and suggestion for ecommerce manager about important factors that influence the consumers to do online purchase in the pandemic time and Indonesian context.