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12.657  Articles
1 of 1.267 pages  |  10  records  |  more records»
Penelitian ini merupakan penelitiian lapangan yang menggunakan pendekatan secara kuantitative. Peneliitian ini. memiliki tujuan untuk mengtahui pengaruh  promosi online, price discoun, product assortment terhadap impulse buying.pada konsumen dhy hija... see more

Penilaian saham merupakan suatu hal penting yang perlu dilakukan bagi investor dalam melakukan kegiatan investasinya. Hal ini dilakukan dengan tujuan untuk meminimalisir risiko dan memaksimalkan keuntungan yang merupakan syarat dan karakteristik saham hig... see more

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirical... see more

The purpose of this study was to determine the effect of price discounts on impulsive buying decisions and how big the response or consumer interest in price discounts on online impulse buying decisions for Shopee application users at Bengkalis State Poly... see more

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirical... see more

This study aims to analyze and determine the significance of the effect of advertising and price discounts on interest in staying at hotels (staycation) during the Covid-19 pandemic, and to determine the role of health risk perception in moderating the re... see more

The purpose of this research is to know the simultaneous and partial influence between price discount, sales promotion and bonus pack to impulse buying. As  quantitative research, a survey method using a questionnaire was used. The sampling technique... see more

The COVID-19 pandemic significant impact on decreasing income and community activities, including shopping behavior. Many people have decided to use the online marketplace platform to shop for various needs. This study aims to investigate the direct and i... see more

Saat ini, beberapa perusahaan melakukan adaptasi untuk menghadapi new normal demi mengembalikan eksistensinya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Price Discount, In Store Display dan Store Atmosphere terhadap keputusan Impulse Buy... see more

1 of 1.267 pages  |  10  records  |  more records»