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36.419  Articles
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This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of... see more

Students are an important element in education. Successful educational institutions are those who are successful in student recruitment. Educational institutions that are successful in student recruitment are institutions that have succeeded in gaining tr... see more

Students are an important element in education. Successful educational institutions are those who are successful in student recruitment. Educational institutions that are successful in student recruitment are institutions that have succeeded in gaining tr... see more

This study aims to analyze a tourism promotion film with the title "The Heart beat of Toba" from KEMENPAREKRAF as a medium for promoting the beauty of nature and culture in Lake Toba. This research is analyzed with a semiotic approach, this approach seeks... see more

Goal: This study aims to investigate the best promotional communication strategy for health insurance products, to prove or refute the hypothesis that messages should explore risk and loss aversion.Method: This research was of the causal conclusive type, ... see more

This research seeks to confirm the internal views of café managers in Sembalun Area obtained from the results of previous research which stated that the main strength of cafes in Sembalun consists of three factors, namely business location, product qualit... see more

The COVID-19 pandemic that has occurred throughout the world has caused enormous damage to the world economy, including Indonesia. The Indonesian tourism industry has suffered heavy losses due to restrictions on travel, both domestically and international... see more

Promoting digital literacies is the apparent goal of an extensive array of educational initiatives in all educational contexts. However, very limited attention has been directed toward the strategies of promoting students’ digital literacies in the litera... see more

This study aims to examine the effect of promotional strategies, tourist attraction and service quality on visiting decisions and their impact on tourist satisfaction. The method in this study uses a survey and questionnaire method to several tourists vis... see more

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