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67.645  Articles
1 of 6.765 pages  |  10  records  |  more records»
Goal: This study aims to investigate the best promotional communication strategy for health insurance products, to prove or refute the hypothesis that messages should explore risk and loss aversion.Method: This research was of the causal conclusive type, ... see more

The study focused on the assessment of the adherence of public and private universities to examination regulatory frameworks in Mount Kenya region.  The objectives of the study were to: assess the extent to which universities in Mount Kenya region ad... see more

With people with disabilities (PwDs) representing 15% of the United States population, the PwD market demonstrates significant potential as a lucrative target market for businesses. Yet, empirical data is lacking on consumer behaviour among PwDs consideri... see more

ABSTRACTThis research aims to test effect of strategic orientation if they are associated with temporal distance and regulatory focus in the choices of imitation, innovation and ambidextrous strategy, and then we test consequences of this strategy to firm... see more

Previous research on message framing has argued that fit between message framing and consumer regulatory focus influences consumer response. That is, positive frames are more persuasive for promotion-focused individuals, while negative frames are more per... see more

AbstractOrientation: Banks face three primary risks, namely credit, market and operational risk. The Basel Committee on Bank Supervision (BCBS) promotes monetary and financial stability by means of their accords, which provides risk mitigation guidel... see more

Background and objective: To our knowledge, no previous studies have focused on the immunomodulatory effects of fresh royal jelly (RJ) administration on systemic lupus erythematosus (SLE) in humans. Our aim was to study the effect of fresh RJ administrati... see more

The Turkish government set a policy to become a regional financial center in 2007. This policy involved encouraging international banks to enter Turkey and take a more prominent role in the Turkish banking industry. Since then the progress has been slow t... see more

Experiments with B cell-deficient (B-/-) mice indicate that a number of autoimmune diseases require B cells in addition to T cells for their development. Using B-/- Non-obese diabetic (NOD) and NOD.H-2h4 mice, we demonstrated that development of spontaneo... see more

1 of 6.765 pages  |  10  records  |  more records»