SUMMARY
This study aims to analyze a tourism promotion film with the title "The Heart beat of Toba" from KEMENPAREKRAF as a medium for promoting the beauty of nature and culture in Lake Toba. This research is analyzed with a semiotic approach, this approach seeks to find the meaning of the signs and markers in the film content in this study. The tourism promotion film with the title The Heart Beat Of Toba had a positive market response when it was first published on Instagram by the Minister of Tourism. at that time was Vishnu Tama. The meaning will be described through an analysis, namely a semiotic analysis in the form of a marker (The Signifier), a signified (The Signified) and the meaning (Meaning) of the Tourism promotion film "THE HEART BEAT OF TOBA". The findings will be this can be a strategic information to create models and strategies promo movie si Tourism.