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33.991  Articles
1 of 3.400 pages  |  10  records  |  more records»
Goal: This study aims to investigate the best promotional communication strategy for health insurance products, to prove or refute the hypothesis that messages should explore risk and loss aversion.Method: This research was of the causal conclusive type, ... see more

Public relations practitioners from private universities have a strategic role in formulating and implementing creative and innovative communication programs through the use of technology and new media, especially in the time of the Covid-19 pandemic like... see more

Promotional competitions are competitions in which prizes are awarded by lot or chance in order to promote goods or services. In order to protect participants and consumers against abuse, these competitions are usually regulated by gambling or consumer pr... see more

La Extensión Universitaria y la Promoción de Salud en la Atención Primaria / The University Extension and Health Promotion in Primary Health CareLa Extensión Universitaria y la Promoción de Salud en la Atención Primaria / The University Extension and Health Promotion in Primary Health CareRESUMEN La Extensión Universitaria dada su importancia y complejidad debe enmarcarse en una perspectiva estratégica y en su correspondiente expresión dentro de la planeación, tanto a nivel del sistema de la Educación Médica Superior, como al de las propias instituciones y sus estructuras. En el momento actual donde la Universalización de la Educación Médica Superior en Cuba es una realidad, se impone la necesidad de una estrategia que fortalezca desde la atención primaria a través de la promoción de salud la labor extensionista de la universidad médica con la comunidad y para la comunidad. Sin embargo, aún la materialización práctica del concepto amplio sobre dicho trabajo muestra algunas barreras. El trabajo promocional y sociocultural universitario denota una marcada relación dialéctica entre sus dos dimensiones: la administrativa y la tecnológica, las que desde su comprensión e implementación posibilitan perfeccionar la labor extensionista de la Universidad. El nuevo paradigma descansa sobre un concepto amplio de la Extensión Universitaria, diversificado con su consecuente aplicación en la práctica, asumiéndolo como un proceso formativo, dinámico e integrador, multifacético respaldado por un sistema de formación y capacitación, estimulación, comunicación y aseguramiento que hagan más efectiva dicha labor. La promoción de salud es el eje central de la labor extensionista en la Universidad Médica Cubana, coadyuvando a elevar el nivel de conciencia y la capacidad de acción, tanto individual como colectiva a través de sus proyectos en vertientes fundamentales como la comunidad universitaria y extrauniversitaria, con la identificación de las principales necesidades de salud (ASS). Palabras clave: universidades, educación médica, atención primaria de salud, estrategias nacionales.ABSTRACTThe university extension, due to its importance and complexity, must be in line with a strategic perspective and with its corresponding expression within the planning of Higher Medical Education and at the level of the institutions and their structures at the same time. Currently, the universalization of Higher Medical Education in Cuba is a reality, that is why it is necessary to create a strategy which reinforces primary health care by means of health promotion, the features of the medical university extension for and with the community. However; in practice such concept shows some barriers to bring it to fruition. Promotional and university sociocultural works indicate a marked dialectic relationship between the two dimensions: administrative and technological, which from the point of view of its comprehension and implementation make possible to perfect the university extension. The new paradigm is supported by an all-embracing concept of University Extension, that is consistently diversified into its application in practice and undertake as a formative, dynamic, comprehensive and multi-faceted process, which at the same time is endorsed by a system of formation, training, encouragement, communication and assurance to make this work more effective. Health promotion is the core of the university extension in Cuban Medical University, it contributes to increase the level of awareness and the capacity of action from the individual and collective point of view by means of its projects; having basic aspects such as: the university and the extra-university community, where the main health needs are identified.Key words: universities, medical education, primary health care; national strategies.

sistema de formación y capacitación, estimulación, comunicación y aseguramiento que hagan más efectiva dicha labor. La promoción de salud es el eje central de la labor extensionista en la Universidad Médica Cubana, coadyuvando a elevar el nivel de conc... see more

This paper focuses on managing the digital marketing communication of coffee shop using the Instagram. The Instagram application offer a great advantages such as quick and cheap marketing communication tools, particularly in  promoting the product, d... see more

Purpose: The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspectiv... see more

Promotional competitions are competitions in which prizes are awarded by lot or chance in order to promote goods or services. In order to protect participants and consumers against abuse, these competitions are usually regulated by gambling or consumer pr... see more

This paper deals with a series of phenomena and forces with a great impact on the value system of the organizational communities. Among the present tendencies, we can especially refer to diversity and growth of the consumers’ demand, the changes that occu... see more

Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adop... see more

1 of 3.400 pages  |  10  records  |  more records»