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101.965  Articles
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While marketing scholars have emphasized the importance of informational influence, our understanding of how influential unfavorable information is still remains fragmental. The purpose of this study is to examine the direct and indirect impact of negativ... see more

Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 ... see more

Encouraged by rapid economic growth, personal vehicle ownership in India is increasing at very fast pace. This paper shows survey of People in Lucknow, a representative city in Northern India, to analyze preferences (Personal vehicle- Cars) of consumers i... see more

On an increasing market, consumers are naturally under its great influence. They change their attitude both towards goods and packaging, being influenced by intellectual development, changes in their income, household and environment, technological progre... see more

In psychology attitude is defined as favorable or unfavorable evaluations towards a person, group, object or event. Attitudes are formed by past and present experiences and are expected to change as a function of experience. Three components of the attitu... see more

In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchase... see more

The various crises are having a significant impact on the entire food sector and are changing the attitudes of Europeans as well as policies on the importance of food security and sustainably produced quality and safe food for consumer health. The paper f... see more

In recent years, climate change and Covid-19 pandemic have dramatically caused some attitude variation on consumers’ food consumption preferences. By measuring the impacts on their behaviors of these changes, using as a policy tool is of a great importanc... see more

Technological developments affect the changes in a person's consumption level. The existence of a non-cash payment method using an e-Wallet that provides various conveniences is undeniably a disadvantage for its users, especially Muslim consumers; one of ... see more

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