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51  Articles
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AbstractThis study applied psychographic segmentation theory to explore the psychological type profile of 1082 visitors to four cathedrals (three in England and one in Wales) and to set this profile alongside the published national normative data. Data pr... see more

Recognizing the varied characteristics of consumers in consuming products, producers better understand the characteristics of their consumers in advance from various aspects in order to get maximum profit. Especially with the Covid-19 pandemic, it is expe... see more

Recognizing the varied characteristics of consumers in consuming products, producers better understand the characteristics of their consumers in advance from various aspects in order to get maximum profit. Especially with the Covid-19 pandemic, it is expe... see more

The purpose of this study is to analyze and determine the effect of psychographic segmentation and behavior on customer decisions to take credit at PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Batua Raya Makassar. The research technique used in this rese... see more

The purpose of this study is to analyze and determine the effect of psychographic segmentation and behavior on customer decisions to take credit at PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Batua Raya Makassar. The research technique used in this rese... see more

Purpose of this paper: The objectives of this research paper are to identify the psychographics of would be teacher at Universiti Pendidikan Sultan Idris (UPSI) and to determine whether student teachers at the various faculties have different psychographi... see more

This study proposes a model to explain the innovativeness of beef cattle producers from an organizational perspective. According to the innovation dissemination theory, organizational innovativeness is the degree to which an organization innovates relativ... see more

Encouraged by rapid economic growth, personal vehicle ownership in India is increasing at very fast pace. This paper shows survey of People in Lucknow, a representative city in Northern India, to analyze preferences (Personal vehicle- Cars) of consumers i... see more

AbstractThis study examines the understanding and use of psychographics as a segmentation technique by advertising practitioners and marketers in South Africa. A comprehensive literature review of psychographics is undertaken. In addition, a review of seg... see more

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