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1.769.338  Articles
1 of 176.935 pages  |  10  records  |  more records»
E-commerce is offering ample opportunities for the business to grow. To capitalize on these opportunities offered by e-commerce and to develop the strategies to deal with challenges that are prevailing in the industry online retailers have to understand a... see more

Given the prevalence of online technology nowadays, mobile commerce continues to attract considerable attention for marketing research. However, studies on the factors that impact mobile commerce adoption via mobile applications are still limited. Moreove... see more

Introduction: In the current business context, a business must position itself a most effective way before its customers, this is why companies of different types and sizes are integrating e-commerce into their business processes. But as any commercial ac... see more

E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerce... see more

Biggest shifts have been in technology for marketplace, E-Commerce model, especially. The world has becomemore global and market is easily accessible. Consumers become very refined in looking for their choice of goodsand services that they are looking for... see more

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and socia... see more

While marketing scholars have emphasized the importance of informational influence, our understanding of how influential unfavorable information is still remains fragmental. The purpose of this study is to examine the direct and indirect impact of negativ... see more

Electronic transaction mechanism in Indonesia often cause losses to consumers. Consumer protection should be applied in all conditions in transactions,both in conventional and manual transactions.But with the development of the electronic world, the publi... see more

Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Techno... see more

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