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103.559  Articles
1 of 10.357 pages  |  10  records  |  more records»
This study aims to examine the effect of Website quality on impulsive purchases by including two intervening variables, hedonic shopping motivation and utilitarian value. This study uses a quantitative method with a survey approach. The research sample wa... see more

This study aims to determine the effect of hedonic shopping and utilitarian values on impulse buying in the marketplace and also to determine the role of gender in moderating this influence. The type of research used was descriptive quantitative, namely a... see more

Sidoarjo merupakan  wilayah  yang terkena bencana nasional berupa lumpur,  yang memberikan image kepada masyarakat bahwa bencana tersebut memberikan dampak  negatif terhadap keberadaan sentra industri  kecil yang terletak di Tangg... see more

Penelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk ... see more

Penelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk ... see more

This research try to find factors in the hedonic motivation for the tourist shopper and satisfaction, researcher try to find factors can develop the basic motivation tourist shopper. Basic Hedonic motivation have six dimensions: Adventure Shopping, Social... see more

This study makes an attempt to examine channel patronage, a narrow research gap from literature in the omni and multichannel concept, additionally it has taken up shopping value, utilitarian and hedonic benefits. It examined the characteristics and relati... see more

The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta. The results of this study show that the price discount... see more

etail must be able to know how the decision process of purchase from the customeris. The customer buying decision process especially the decision that hascharacteristic impulse buying can be based by Hedonic Shopping Value andPositive Emotion. This resear... see more

1 of 10.357 pages  |  10  records  |  more records»