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75.344  Articles
1 of 7.535 pages  |  10  records  |  more records»
Objetivo: O objetivo do artigo é compreender como os discursos da mídia eletrônica apresentam reflexos e refrações das práticas de resistência dos jovens nos espaços organizacionais dos shopping centers, práticas essas denominadas atualmente de “Rolezinho... see more

Penelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk ... see more

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirical... see more

This study aims to determine the effect of hedonic shopping and utilitarian values on impulse buying in the marketplace and also to determine the role of gender in moderating this influence. The type of research used was descriptive quantitative, namely a... see more

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesi... see more

This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data w... see more

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirical... see more

1 of 7.535 pages  |  10  records  |  more records»