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103.180  Articles
1 of 10.318 pages  |  10  records  |  more records»
This study aims to examine the effect of Website quality on impulsive purchases by including two intervening variables, hedonic shopping motivation and utilitarian value. This study uses a quantitative method with a survey approach. The research sample wa... see more

This study aims to determine the effect of hedonic shopping and utilitarian values on impulse buying in the marketplace and also to determine the role of gender in moderating this influence. The type of research used was descriptive quantitative, namely a... see more

This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data w... see more

The research aims to the effect of experience of shopping and perceived of price on perceived of quality and  perceived of value in the shopping center in Mall Paragon Solo, central Java, Indonesia. The collecting data was  questionnaires and ob... see more

In Indonesia, there is rivalry in e-commerce from not just domestic but also from a number of foreign businesses who promote their goods there. With their Flash Sale offer, Shopee Indonesia distinguishes themselves from the competition. There is no resear... see more

Penelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk ... see more

Sidoarjo merupakan  wilayah  yang terkena bencana nasional berupa lumpur,  yang memberikan image kepada masyarakat bahwa bencana tersebut memberikan dampak  negatif terhadap keberadaan sentra industri  kecil yang terletak di Tangg... see more

 Lack of trust in e-commerce is a major reason that prevents customers to shop via internet. Since customers assess the cost and benefits and then decide to purchase, this study aims to investigate the role of perceived value and online trust on cust... see more

Was done the analysis of projects objects of trade and entertainment centers from the perspective of improving the life safety and is proposed the definition of "Trade and entertainment center", "Trade and entertainment center" and "Complex value of trade... see more

1 of 10.318 pages  |  10  records  |  more records»