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10.031  Articles
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The purpose of this research is to know the simultaneous and partial influence between price discount, sales promotion and bonus pack to impulse buying. As  quantitative research, a survey method using a questionnaire was used. The sampling technique... see more

The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta. The results of this study show that the price discount... see more

The purpose of this research is to know the simultaneous and partial influence between price discount, sales promotion and bonus pack to impulse buying. As  quantitative research, a survey method using a questionnaire was used. The sampling technique... see more

In the era of global science and technology development and overall all lines of life, all aspects of life are touched by internet access included in the business world. Marketing of products and services sold online known as e-commerce or e-business is a... see more

This research uses accidental sampling technique. And the data is tested using validity test, reliability test, hypothesis testing and research data analysis using descriptive analysis, multiple linear regression analysis, correlation coefficient analysis... see more

The purpose of this study was to determine the effect of personal selling, price discount, and bonus packs on the impulse buying of Oriflame consumers in Langsa City. The sample in this study amounted to 97 respondents. The sampling technique used in this... see more

Appreciation of employee performance is needed in a company to improve the quality of performance and enthusiasm for work for employees. One of them is PT. Olew Plasindo Jaya Makmur is engaged in cosmetic packaging distributors. This company gives appreci... see more

Rewarding managers in the corporate enterprise means that they receive profit for achieving planned performance and for achieving above the planned level they receive various types of stimulation. Bonuses are the most common form of incentives for manager... see more

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