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18.228  Articles
The world must be developed according to the needs of people, but with the obligation of sustainable development as a comprehensive process that depress all aspects of life, at all levels.Sustainable development is about making models in a qualitative way... see more

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this stu... see more

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for ... see more

El acercamiento hacia las tendencias actuales del marketing ecológico por parte de las organizaciones del siglo XXI debe ser una prioridad en su direccionamiento estratégico y, más aún, con el alto grado de responsabilidad que las empresas deben evidencia... see more

This study has been conducted on the basis of green marketing challenges and opportunities in rural India. Even though no consumer product has a zero effect on the environment in production the requisites green product and environmental product are used c... see more

O público encontra-se mais informado, mais consciente e mais preocupado com o formato de consumo praticado na sociedade atual. A prática do marketing agressivo que parte em busca de conquistar novos consumidores e, dessa forma, a competitividade gerada en... see more

O público encontra-se mais informado, mais consciente e mais preocupado com o formato de consumo praticado na sociedade atual. A prática do marketing agressivo que parte em busca de conquistar novos consumidores e, dessa forma, a competitividade gerada en... see more

A tutela do meio ambiente ganha espaço nas políticas empresariais, especialmente, para conquistar credibilidade perante os consumidores. Entretanto, é oportuno questionar até que ponto o marketing verde condiz com as práticas efetivas das corporações? Nes... see more

Penelitian ini berjudul Pengaruh Strategi Green Marketing Pada Bauran Pemasaran Dan Citra Merk Terhadap Keputusan Konsumen Dalam Membeli Produk Herbalife ( Studi Kasus Pada Club Sehatway di Wonosobo ) . Sedangkan tujuan yang inigin dicapai ... see more

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