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2.545  Articles
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This study aims to determine the effect of green marketing and service quality on customer loyalty through customer satisfaction as an intervening variable. In the analysis process, this research applies a case study on Starbucks Coffee as a business that... see more

The culinary business increasingly attracting new business investors and also increasing the competition because a lot of competitors are entering the culinary business. Innovation is needed to increase the competitiveness of a business. Currently, 48.9% ... see more

This research is motivated by the occurrence of the Covid-19 pandemic in Indonesia and the very rapid development of the Hallyu phenomenon during the quarantine period at home and the PSBB which is used by e-commerce to carry out promotional activities. T... see more

This research is motivated by the increasingly rapid business growth in the city of Padang, especially in the culinary field. The development of restaurants that continues to increase makes business competition in the city of Padang quite competitive. Wit... see more

In the last few years, Tropicana Slim products have become the top brands in the category of sweetener substitutes for sugar. In addition, there has been a decline in sales of Tropicana Slim products in West Java from 2017 to 2019. The location of this re... see more

One of the official workshop companies owned by Toyota is Auto2000 Asia Afrika Bandung. Customer satisfaction in Auto2000 Asia Afrika Bandung is said to decline, according to data Auto2000 Asia Afrika Bandung in the range of April 2018-April 2019 There is... see more


Online travel sales at the world level are getting higher every year. Online travel bookings are the biggest part of consumer e-commerce spending in 2018. However, the proliferation of online travel agents is unfortunately not in tune with consumer brand ... see more

ABSTRACTIn this digital era, consumptive behavior towards the internet. This affects how the financial condition. It has a correlation with financial literacy. Financial knowledge, financial attitudes, and financial behavior are dimensions of financial li... see more

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