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64  Articles
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Union organising is surging in the United States, especially among younger workers in the service industries. This article examines this uptick in labour organising through a case study of Starbucks Workers United (SBWU). I studied this campaign from Marc... see more

This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyal... see more

Abstract  The aim of this research is for analyzing a influence brand image with consumer decision-making styles . The sample in this research amount 85 persons. The Sampling is using a non probability  sampling technique, purposive sampling. As... see more

Kopi Starbucks merupakan produk kopi yang menandakan nilai prestise yang tinggi bagi para penikmatnya karena harganya yang tergolong mahal. Bagi konsumen yang berpendapatan tinggi, tentu bukan hal yang sulit untuk mengonsumsi kopi Starbucks, namun bagi ya... see more

En este artículo presentamos una propuesta de Plan de Medios Sociales (PMS) para la marca Starbucks (aplicable para el segundo semestre de 2017). Partiendo del análisis de la situación actual de la organización y de su competencia directa facilitamos las ... see more

Starbucks as a global company that reflect American values plays an important role in the trade of coffee industry. In February 2000, Starbucks partially adopted the Fair Trade and in early 2001 Starbucks fully adopt Fair Trade. This research seeks to exa... see more

Niat beli adalah keinginan konsumen untuk memiliki suatu produk. Niat beli sangat perlu diperhatikan. Perusahaan perlu memperhatikan faktor-faktor yang dapat meningkatkan niat beli konsumen terhadap produk yang ditawarkannya. Tujuan dari penelitian ini ad... see more

Starbucks adalah perusahaan yang berkomitmen pada bisnis kopi lalu menawarkan kopi siap minum, dengan berbagai rasa. Dengan pesatnya kopi di industri minuman saat ini, starbuck menerapkan level strategi perusahaan yang tepat yaitu strategi differentiation... see more

The globalization has an impact on socia life so that lifestyle changes occur. The entry of foreign products and hedonic behavior to obtain a quality of life is a form of influence of globalization. Quality of life has an important role in the current con... see more

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