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9.089  Articles
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Objectives: The store layout in a minimarket is a strategy to encourage repeat purchases from customers. This study attempts to assess the layout design of the minimarket in Indonesia and comprehend its contribution to purchase intention.Methodology: This... see more

This study is to determine the effects of store layout, interior displays, human variable toward customer shopping orientation in Dewandaru Restaurant Surabaya. It is a causal analysis using judgement sampling with 150 samples. Regression analysis is used... see more

The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement designs... see more

 PT. MKM (MNC Kabel Mediacom) is a company that was founded in 2013 as part of Global groupMediacom (MNC Group) that focuses on fiber optic-based network service providers. By using the latest technology infrastructure Fiber To The Home (FTTH). ... see more

In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchase... see more

ABSTRACT: The paper presented the development of virtual layout model with modeling languages approach. This research also explores the flexibility of the model configurations through the development process of database for storing and representing the vi... see more

In a department store, customers have the opportunity to reach a wide range of consumer goods from different product categories within a single store area. Store layouts generally show the size and location of each department, any permanent structures, fi... see more

Warehouse acts as distributor of the product to the consumer. This is done by PT.XYZ as warehouse outsourcing. PT. XYZ manage a number of beverage products manufactured by PT ABC. The problem faced is the warehouse has not had an arrangement regarding the... see more

The research is conducted to identify how much influence the general interior, store layout, and interior display affect the decision to buy by consumers of Nyenyes Palembang Outlet. The Data are analyzed by the application of multiple linear regression t... see more

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