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129.657  Articles
1 of 12.967 pages  |  10  records  |  more records»
In this study, the effects of social impact, environmental awareness and environmental consciousness of the consumers on green product purchasing behaviour were researched. For this purpose, face-to-face survey method was conducted to 384 people in Antaly... see more

Objective: This research was conducted with the aim of knowing the mediating role of trust in green products regarding the relationship between green product marketing awareness and product innovation on the purchase intention of environmentally frie... see more

Global warming telah menjadi isu global di seluruh dunia mulai dari negara maju sampai negara yang tergolong miskin dan tertinggal.  Hal ini menyebabkan tuntutan untuk pemasaran hijau semakin meningkat. Secara umum, dalam persepsinyamasyarakat mengan... see more

The purpose of this study is to determine whether there is an effect between green product made by the company on the decision to buy green products among young consumers in Indonesia, using green product identification as a moderating variable. This stud... see more

This research was conducted to analyze the direct and indirect relationship between green business innovation dimensions through the Knowledge, awareness, and concern of young coconut entrepreneurs (Cocos nucifera lin). It could be done towards environmen... see more

The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment.... see more

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage ... see more

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this stu... see more

This paper analyzes a single manufacturer, single retailer supply chain involving green innovation investment. Consumer demand is dependent on selling price and greening effort of both the manufacturer and the retailer. We consider the effects of consumer... see more

1 of 12.967 pages  |  10  records  |  more records»