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31.115  Articles
Since Instagram become phenomenon in this world and become new segment in business called Instagram commerce (Ig-commerce), this study aimed to know how peer communication and usage intensity trigger urge to buy impulsively and online impulse buying by fo... see more

The form of attention of Surabaya city government to manage PKL or street merchant (Pedagang Kaki Lima) is to provide a culinary tourism center so that the PKL can sell orderly and many people will be interested to come to the PKL center. If we look at th... see more

The purpose of this study is to examine the influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone Buying Interest. The independent variables of this study are brand image, product innovation and social media marketi... see more

Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM productDesign/methodology/approach: This research is quantitative studyFindings: The result showed... see more

This research aims at investigating the influence of e-WOM and product quality on buying interest through the customers’ trust. This research used a quantitative research design with survey method. This research employed descriptive and verification resea... see more

The internet is growing rapidly with an increasing number of regular users. Many people cannot escape the internet in their daily lives and this affects their consumption patterns. The internet has an important role in supporting the development of e-comm... see more

The purpose of this study is to determine whether the factors that can be used for the purchase of houses in the city of Batam. This study uses multiple linear regression analysis with SPSS Version 20 program. Population which is society of Batam City. Th... see more

Since last two decades buying of goods and services from online stores using Internet started off. But playersof this industry could reach to the general public residing in second and third category Indian cities in recentpast only. Now companies are eage... see more

This study aims to determine how much influence the quality of products and prices on purchasing decisions and the purchase interest as a moderating variable. This research is a quantitative study using the SPSS Statistics 22 program with a total sample o... see more

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