SUMMARY
In this study, the effects of social impact, environmental awareness and environmental consciousness of the consumers on green product purchasing behaviour were researched. For this purpose, face-to-face survey method was conducted to 384 people in Antalya. Data analysis was performed by using the programs SPSS 22 and AMOS 20. The data were analysed by using Cronbach Alpha Coefficient method, Normality Test, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Model. As a result, the study showed that social impact has a moderately significant effect on green product purchasing behaviour whereas environmental awareness and environmental consciousness have a weak but significant effect on green product purchasing behaviour.