Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing
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Keywords:
Consumer Attitude, Green Product, Buying Interest, Green Marketing
Abstract
This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.
References
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[17] Mills, Rebecca M. Ag. (2012). What It Means to Go Green: Reduce, Reuse, Repurpose, and Recycle. Logan, Utah State University.
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[19] Nadaf, Y. B. R. and M. Nadaf, S. M. (2014). Green Marketing: Challenges and Strategies for Indian Companies In 21st Century, IMPACT, International Journal of Research in Business Management, 2 (5), pp. 91-104.
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[21] Phuah, K.T., Golnaz, R., Zainalabidin Mohamed and Mad Nasir Shamsudin.(2011). Consumers’s awareness and consumption intention towards green food. International conference on management (ICM) proceeding.
[22] Polonsky, M. J. (2011). Transformative Green Marketing: Impediments and Opportunities, Journal of Business Research, (64), pp. 1311-1319.
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[24] Tekade, A. B., & Sastikar, S. S. (2015). Present Green Marketing: Importance and challenges in Customer satisfaction. International Journal for Administration in Management, Commerce and Economics, (3), pp. 308 - 312.
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[26] S.M. Das, B.M. Dash, P.C. Padhy.(2012). Green Marketing Strategies For Sustainable Business Growth, Journal Of Business Management & Social Sciences Research (Jbm&Ssr), 1(1), Pp.82-87.
[27] Saxena, R. & Khandelwal, P. K. (2010). Can Green Marketing be used as a tool for Sustainable Growth?: A Study Performed on Consumers in India- An Emerging Economy', The International Journal of Environmental, Cultural, Economic and Social Sustainability, 6(2), pp. 277-291.
[28] Suki, N. M. (2013). Green Awareness effects on consumer’s purchasing decision: Some insights from malaysia. Green awareness effect, (9), pp. 50-63.
[29] Unruh, G. And Ettenson, R. (2010, June). Growing Green; Three smart paths to developing sustainable products. Harvard Business Review. 5(6).
[30] Xie, C., Bagozzi, R. P., & Grønhaug, K. (2014). The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions. Journal of the Academy of Marketing Science, pp. 1-24.
[31] Xu, P., Zeng, Y., Fong, Q., Lone, T., & Liu, Y. (2012). Chinese consumers’ willingness to pay for green- and eco-labeled seafood. Food Control, (28), pp. 74 - 82.
[32] Xue, F. (2014). It looks green: Effects of green visuals in advertising on Chinese consumers’ brand perception. Journal of International Consumer Marketing, 26(1), pp.75-86.
[33] Zhao, H.-h., Gao, Q., Wu, Y.-p., Wang, Y., & Zhu, X.-d. (2014). What affects green consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, (63), pp.143-151.
[34] www.kompasiana.com.2015
[35] www.homefamilia,(2015).
[2] Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, (1), pp. 5-21.
[3] Brindley, C., & Oxborrow, L. (2014). Aligning the sustainable supply chain to green marketing needs: A case study. Industrial Marketing Management, 43(1), pp. 45-55.
[4] Chan, E. S. W. (2013). Managing green marketing: Hong Kong hotel managers’ perspective. International Journal of Hospitality Management, (34), pp. 442-461.
[5] Chan, R. Y. (2000). An emerging green market in China: Myth or reality? Business Horizons, 43(2), pp. 55-60.
[6] Cheah, I., and Phau, I. (2011). Attitudes towards Environmentally Friendly Products TheInfluence of Ecoliteracy, Interpersonal Influence and Value Orientation,Marketing Intelligence & Planning, 29(5), pp. 452-472.
[7] Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers’ attitude towards environment friendly products. Asian Social Science, (8), pp.117-126.
[8] Devi,R.Uma, (2015).Green Marketing - A New Paradigm In Modern Marketing: An Analysis, Ge-International Journal Of Management Research 3(6), pp. 265-281.
[9] Durif, F, Boivin, C, Julien, C. (2010). In search of a green product definition, Innovative Marketing, 6(1), pp. 25-33.
[10] Hartmann, P. and Vanessa Apaolaza-Ibáñez. (2012). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern, Journal of Business Research, 65: 1254- 1263
[11] Jang, Y., Kim.W and Bonn. M. (2011). Generation Y Consumers’ Selection Attributes and Behavioral Intentions concerning green restaurants. Int. J. Hosp. Manag. 30 (4)
[12] Kaufmann, H., Panni, M., & Orphanidou, Y. (2012). Factors affecting consumers’ green purchasing behavior: An integrated conceptual framework.
[13] Kareklas, Ioannis, Carlson, Jeffrey R., & Muehling, Darrel D. (2014). “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists. Journal of Advertising, 43(1), 18-32.
[14] Kim, Y. 2011. Understanding green purchase: the influence of collectivism, personal values and environmental attitudes, and the moderating effect of perceived consumer effectiveness. Seoul Journal of Business, 17 (1): 65-92.
[15] Kilbourne, W., (2010). Facing the challenge of sustainability in a changing world: an introduction to the special issue, Journal of Research on Consumers, (17), pp. 1-17.
[16] Kinoti, M. W. (2011). Green marketing intervention strategies and sustainable development: A conceptual paper. International Journal of Business and Social Science, 2(23), pp. 263. 32
[17] Mills, Rebecca M. Ag. (2012). What It Means to Go Green: Reduce, Reuse, Repurpose, and Recycle. Logan, Utah State University.
[18]Mohanasundaram, V. (2012). Green Marketing–Challenges and Opportunities. International Journal of Multidisciplinary Research, 2(4), pp.66-73.
[19] Nadaf, Y. B. R. and M. Nadaf, S. M. (2014). Green Marketing: Challenges and Strategies for Indian Companies In 21st Century, IMPACT, International Journal of Research in Business Management, 2 (5), pp. 91-104.
[20] Ottman, J., (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding”, Sheffield, UK: Greenleaf Publishing.
[21] Phuah, K.T., Golnaz, R., Zainalabidin Mohamed and Mad Nasir Shamsudin.(2011). Consumers’s awareness and consumption intention towards green food. International conference on management (ICM) proceeding.
[22] Polonsky, M. J. (2011). Transformative Green Marketing: Impediments and Opportunities, Journal of Business Research, (64), pp. 1311-1319.
[23] RizaimyShaharudin, Jacqueline JunikaPani, Suhardi Wan Mansor&Shamsul Jamel Elias/ Cross (2010)-cultural Communication 6(2).
[24] Tekade, A. B., & Sastikar, S. S. (2015). Present Green Marketing: Importance and challenges in Customer satisfaction. International Journal for Administration in Management, Commerce and Economics, (3), pp. 308 - 312.
[25] Sarkar, Anirban. (2012).Green Marketing And Sustainable Development challengesAnd Opportunities, International Journal Of Marketing, Financial Services & Management Research, 1(9), pp.120-134.
[26] S.M. Das, B.M. Dash, P.C. Padhy.(2012). Green Marketing Strategies For Sustainable Business Growth, Journal Of Business Management & Social Sciences Research (Jbm&Ssr), 1(1), Pp.82-87.
[27] Saxena, R. & Khandelwal, P. K. (2010). Can Green Marketing be used as a tool for Sustainable Growth?: A Study Performed on Consumers in India- An Emerging Economy', The International Journal of Environmental, Cultural, Economic and Social Sustainability, 6(2), pp. 277-291.
[28] Suki, N. M. (2013). Green Awareness effects on consumer’s purchasing decision: Some insights from malaysia. Green awareness effect, (9), pp. 50-63.
[29] Unruh, G. And Ettenson, R. (2010, June). Growing Green; Three smart paths to developing sustainable products. Harvard Business Review. 5(6).
[30] Xie, C., Bagozzi, R. P., & Grønhaug, K. (2014). The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions. Journal of the Academy of Marketing Science, pp. 1-24.
[31] Xu, P., Zeng, Y., Fong, Q., Lone, T., & Liu, Y. (2012). Chinese consumers’ willingness to pay for green- and eco-labeled seafood. Food Control, (28), pp. 74 - 82.
[32] Xue, F. (2014). It looks green: Effects of green visuals in advertising on Chinese consumers’ brand perception. Journal of International Consumer Marketing, 26(1), pp.75-86.
[33] Zhao, H.-h., Gao, Q., Wu, Y.-p., Wang, Y., & Zhu, X.-d. (2014). What affects green consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, (63), pp.143-151.
[34] www.kompasiana.com.2015
[35] www.homefamilia,(2015).
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2017-09-06
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