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Volume 21 Number 1 Year 2016

6 articles in this issue 

Mário Cesar Barreto Moraes,Mariana Fraga Moreira,Guilherme Felipe Kalnin

This research aims to propose strategic actions in order to increase thedevelopment of the Internet communication vehicles in the context ofFlorianópolis from the perception of its advertising agencies, including thefactors that influence media buying, th... see more

Pags. 16 - 30  

Daniel Franco Goulart

This paper aims to discuss the ways that biodiesel producers manage the supply chain of methanol, an indispensable input obtained almost exclusively through importation. To build this discussion, it was firstly drawn the main features of the Brazilian bio... see more

Pags. 31 - 43  

Fernanda Geremias Leal,Mário César Barreto Moraes

The studies on organizational values have acquired centrality in the Business Administration field within a functionalist perspective, based on the evidence that organizations with strong cultures achieve better global results. The belief in the potential... see more

Pags. 44 - 54  

Pedro Henrique de Oliveira Buono,Karina Tonelli Silveira Dias,Sergio Silva Braga Junior,Eduardo Guilherme Satolo

The objective of this study was to analyze the waste management in a maintenance workshop for heavy vehicles. To achieve this, purpose a study in the state of São Paulo - Brazil was conducted in a maintenance workshop for heavy vehicles providing services... see more

Pags. 7 - 15