6 articles in this issue
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Mohamed Amal
Gabriel Sperandio Milan,Luciene Eberle,Deonir De Toni,Pelayo Munhoz Olea,Suélen Bebber
In this research, customer loyalty was analyzed in the context of existing relationships between banking service providers and its customers. Therefore, a theoretical model was proposed and tested with banking service natural person customers taking into ... see more
Cristiane Krüger,Italo Fernando Minello
The traditional methods of evaluating entrepreneurial behavior carry a degree of uncertainty and subjectivity with several uncontrollable independent variables. Faced with this fragility, the modeling of structural equations can be a tool that contributes... see more
Margareth Rodrigues de Carvalho Borella,Caroline Bombana
The objective is to identify the determinants of the effectiveness of the supply chain (SC) operation and its management (SCM), from the viewpoint of its members or chain leaders. We conducted a descriptive research with the use of a questionnaire applied... see more
Raul Beal Partyka,Jeferson Lana,Marina Amado Bahia Gama,Rosilene Marcon
Corporate Political Activity (CPA) are ways in which companies use themselves to try to influence regulatory policies and environments in their interests. This article aims to highlight the importance of the CPA in the context of companies seeking politic... see more