Revista de Negocios  

Prof. Dr. Mohamed Amal

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Antônio André Cunha Callado,Aldo Leonardo Cunha Callado,Márcio André Veras Machado

Considering the relevance of performance measurement to corporate management, this study has the objective to elaborate and apply some performance measurement tools to compare rural organizations located in Ceará. In this research, 158 rural production un... see more

Carmen Lídia Ramuski

To many authors, price is one of the most important -- if not the most important -- value for consumers. That value, however, has received little attention in ECR (Efficient Consumer Response) literature and is not included among the values presented in E... see more

Édina Elisangela Z. Fietz,Adilson Costa,Ilse Maria Beuren

Knowing the role of the Controller and its functions is the first step in implanting a Controllership department in a company, but it is also important to make managers conscious of the need to work together in order to make the enterprise viable. The obj... see more

Ana Carolina S. Queiroz,Daniel Augusto Moreira

The rate by which the implementation of new technologies has grown in all sectors of the economy increased organizational complexity and uncertainty. As a result, companies and their members now face a number of new challenges. This paper analyzes one cas... see more

Alberto Ibarra Mares,Hebert Correa Olivo

To obtain and to structure the accounting data base and the financial data base arised from the former, three main kinds of problems have to be considered: the called “window dressing effect” as a phenomena of financial data distortions; distortion of th... see more

Rosilene Marcon,Everson Manoel de Souza

This study had the objective to investigate the economical and of market performance of the Brazilian companies before and after the inclusion in the levels of corporate governance proposed by BOVESPA. The study period understood the years from 1999 to 20... see more

Asa Fujino,Eva Stal

This article discusses the management of intellectual property in Brazilian public universities, mainly in relation to strategies for commercialization or licensing the results of academic research. It identifies, in the international literature, the main... see more