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ISSN:    frecuency : 4   format : Electrónica

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Volume 24 Number 4 Year 2019

6 articles in this issue 

André Luiz Maranhão de Souza-Leão,Bruno Melo Moura,Italo Rogerio Correia de Santana,Walber Kaíc da Silva Nunes,Vitor de Moura Rosa Henrique

The research aims to analyze how Brazilian produce fanvideos based on successful pop culture franchises. For such, assumes that fans are prosumers of pop culture in a context of participatory culture and that fanvideos are user-generated content propitiat... see more

Pags. 22 - 36  

Suzana Maria Scherrer,Silvio Luís de Vasconcellos

This study attempts to understand the role played by path dependence in the evolution of the international business of firms faced with circumstances in which innovation becomes a challenge. Decisions, both related to innovation and to internationalizatio... see more

Pags. 37 - 54  

Samuel Lyncon Leandro de Lima,Adhmir Renan Voltolini Gomes,Roberto Francisco de Souza,Delci Grapégia Dal Vesco

The discussions about companies' debts have been pertinent to researches for decades, but it is still a puzzle issue. The mainly aspect this issue is how managers chooses funding sources. In this sense, the purpose of this study is analyzing the chances o... see more

Pags. 55 - 63  

Marco Goulart,Newton Carneiro Affonso da Costa Jr.,Jéssica Pulino Campara,Ana Luiza Paraboni

The use of financial incentives in experimental economics gained recognition from Smith's seminal work (1962; 1976). However, although this practice is widely adopted internationally, it is still little used in Brazil. Noticing such gap, the objective of ... see more

Pags. 7 - 21