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ISSN:    frecuency : 4   format : Electrónica

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Volume 3 Number 2 Year 2019

6 articles in this issue 

Fernanda Bueno Cardoso Scussel

Literature recognizes consumer experience as an important construct to understand consumer behavior as well as the dominant basis for market differentiation. There is a growing body of knowledge on consumer experience, but little is known about the charac... see more

Pags. 57 - 69  

Elton Beserra de Lima,Cristiane Salomé Ribeiro Costa,Georgia Rocha Félix

The aim of this paper was to analyze the influence of feelings of guilt and pride in the intention of buying green products by consumers considered sustainable. Guilt and pride are two constructs that shapes people’s actions to avoid guilt-making behavior... see more

Pags. 70 - 84  

Miriam Leite Farias,João Henriques de Sousa Júnior,Bianca Gabriely Ferreira Silva,Daniela Gomes Alcoforado

A Consumer Culture Theory refere-se à um conjunto de perspectivas teóricas que compartilham a mesma orientação sociocultural sobre as relações dinâmicas entre consumidor, mercado e significados culturais. Considerando isso, em 2005, Arnould e Thompson pro... see more

Pags. 85 - 98  

Fábio Francisco de Araujo,Lucas Martins Turano,Fabrício Correia Vieira

O objetivo da pesquisa foi identificar o impacto da religião nas escolhas de consumo, buscando compreender a influência dos significados atribuídos ao consumo na construção da identidade individual e coletiva desses jovens. Limitou-se a cultura de consumo... see more

Pags. 99 - 119