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21.668  Articles
1 of 2.168 pages  |  10  records  |  more records»
Abstract : This article illustrates preparation of your paper using MS-WORD. Papers should not be numbered. The manuscript should be written in English. The length of manuscript should not exceed 12 pages in this format using A4 single-sided papers. The t... see more

This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audience... see more

This preliminary analysis examines mobile marketing usage among Generation Y. This study investigates the level of mobile marketing usage among Gen Y and to identify the relationships between attitude, subjective norm, perceived behavioural control, perce... see more

The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research ... see more

The purpose of this research is to know Self-Congruity and Mobile Marketing at fast food restaurant California Fried Chicken. And to know the influence of each variable either partially or simultaneously, Self-Congruity (X1) and Mobile Marketing (X2) to B... see more

Este artigo aborda a importância da utilização de novas tecnologias nas estratégias de marketing como meio de incentivar a inovação e conectividade. Baseada nos estudos de Kotler e Armstrong (2015), Rocha, Pereira e Barros (2014), Miller (2013), Schumpete... see more

This study aims at identifying the importance of using smartphone apps in tourism marketing in Al-Kharj Governorate in the Kingdom of Saudi Arabia. The study used the descriptive and analytical approach in studying its hypotheses and achieving its objecti... see more

Dari perkembangan teknologi serta di dukung oleh gaya hidup masyarakat sehingga dapat mempengaruhi kecepatan dalam penyebaran suatu informasi melalui media sosial dan dimanfaatkan sebagai media baru dalam memasarkan suatu produk atau disebut pemasaran dig... see more

Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more

1 of 2.168 pages  |  10  records  |  more records»