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34.484  Articles
1 of 3.449 pages  |  10  records  |  more records»
This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampling, w... see more

This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampling, w... see more

The purpose of this research is to know Self-Congruity and Mobile Marketing at fast food restaurant California Fried Chicken. And to know the influence of each variable either partially or simultaneously, Self-Congruity (X1) and Mobile Marketing (X2) to B... see more

Abstract. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty. 3) Influenc... see more

Abstract. The purpose of this research is to examine the extent to which game-selfcongruity, brand-self congruity and brand-game congruity simultaneously affect gameplayer?s attitude towards the advertised brand in advergame. This research extends theexta... see more

This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researche... see more

Nowadays, the development of telecommunication industry has showed rapid progress. It is indicated by numerous new comer of cellular phone companies enter the industry with different competitive technology in order to attract customer interest. Such tight... see more

This study aims to examine whether self image congruity, retail service quality, perceived service quality influence customer satisfaction and test the role of customer satisfaction mediation variable at customer loyalty distro Urban Surf and Planet Surf ... see more

Abstract. Due to tight competition, changing value proposition of customer and shiftingof mall functions become center for leisure purposes, shopping mall developer mustfocus on create shopper satisfaction to influence their post-transaction behaviors. Th... see more

1 of 3.449 pages  |  10  records  |  more records»