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21.324  Articles
1 of 2.133 pages  |  10  records  |  more records»
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

EditorialDr. C. Eduardo Julio López BastidaArgumentar y consensuar: dos habilidades fundamentales para la toma de decisiones en el aulaClaudine Glenda Benoit RíosOn the rights of the elderly in Ecuador: from constitutional dogmatic to local realityJulio A... see more


EditorialMSc. Eugenia del Carmen Mora Quintana La construcción de textos escritos en la escuela cubanaMSc. Yuvisleivys Castro Brown, Dra. C. María Caridad Pérez Padrón La actividad de estudio y el proceso de asimilación consciente de los conocim... see more

1 of 2.133 pages  |  10  records  |  more records»