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43.333  Articles
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This study aims to analyze application marketing strategies using social media in the technology industry: a case study of Gojek, Medan City. Gojek has been operating in the city of Medan, which is the capital of North Sumatra Province, Indonesia. With th... see more

Rapid changes in information and communication technologies cause serious developments in marketing field similar to every sector. In parallel with these developments, the social media channels which appear as Web 2.0 applications have a number of advanta... see more

The purpose of this study is to provide theoretical methods and practical strategies of crea-ting city identity, and to utilize them as basic tools of city management. Place marketing consists of two parts, place assets making and place promotion. Place a... see more

Rapid changes in information and communication technologies cause serious developments in marketing field similar to every sector. In parallel with these developments, the social media channels which appear as Web 2.0 applications have a number of advanta... see more

In the modern world, with rapidly developing technologies and exponential increase in competition - not only between enterprises, but also between territories – implementation of up-to-date approaches to city logistics and development is of crucial concer... see more

This study aims to analyze the extent to which marketing strategy and the effectiveness of products and services contribute to enhancing the competitiveness of Bank Syariah Indonesia. The research method employed in this study is quantitative research. Th... see more

AbstractThe study looked at the impact of entrepreneurial dimensions and market performance of small sized-enterprises in Benin City, Edo State, Nigeria. Two hundred and forty two (242) respondents who are owners or managers of SSEs in the Benin City Metr... see more

The Internet has become a part of society in almost all areas of business. The popularity of the internet causes increase in the needs of the community, especially generation z which has a major influence on daily life. Information that is spread through ... see more

Entre o Menino Estrela e o Menino da Cidade: Humor, Sarcasmo e (Des)Marketing Induzido pela Retórica nas Eleições Presidenciais Primárias da NigériaPara além do contexto da comunicação política, as pistas de comunicação não-verbal são tão potent... see more

1 of 4.334 pages  |  10  records  |  more records»