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56.010  Articles
1 of 5.601 pages  |  10  records  |  more records»
En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización urbana, ... see more

This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a c... see more

The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing vi... see more

This research aims to give an overview of the implementation of four elements of marketing mix (product, price, place, promotion) and consumers satisfaction in Beryl’s Chocolate Kingdom Store. Data were collected from 104 consumers by involving STIE Sutaa... see more

On observe depuis quelques années un engouement pour la notion de confiance parmi les discours marketing, qui est emblématique d’un déplacement des catégories réflexives d’un marketing dit transactionnel vers un marketing dit relationnel. Une analyse soci... see more

On observe depuis quelques années un engouement pour la notion de confiance parmi les discours marketing, qui est emblématique d’un déplacement des catégories réflexives d’un marketing dit transactionnel vers un marketing dit relationnel. Une analyse soci... see more

Green marketing is a marketing strategy that contains environmentally friendly element. One product that has implemented a green marketing strategy is Molto Ultra Sekali Bilas. The marketer plays a role in environmental preservation processes which is sav... see more

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneo... see more

Competition in the business world at this time is very tight, not just goods, services products also can not be separated from marketing. Marketing has become a very important subject in everyday life in line with the development of the economy. This stud... see more

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