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15.054  Articles
1 of 1.506 pages  |  10  records  |  more records»
AbstractThe study looked at the impact of entrepreneurial dimensions and market performance of small sized-enterprises in Benin City, Edo State, Nigeria. Two hundred and forty two (242) respondents who are owners or managers of SSEs in the Benin City Metr... see more

This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast ... see more

This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast ... see more

This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium E... see more

Nigerian farmers, entrepreneurs and other SMEs are faced with the problems of marketing their products and services beyond their immediate environments. Also, the dwindling of Nigeria’s economy and the spate of unemployment especially among graduates of t... see more

The diversity of tourist attractions in the Jatim Park Group is inseparable from entrepreneurial marketing that is applied by companies with the use of mature market research and in order to support Batu City to become an International Destination City. T... see more

Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowle... see more

The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this stu... see more

Abstract. This study aims to examine the effect of (1) dynamic capability on the performance of the food processing industry, (2)knowledge management capability on the performance of the food processing industry, (3) entrepreneurial orientation on the per... see more

1 of 1.506 pages  |  10  records  |  more records»