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23.542  Articles
1 of 2.355 pages  |  10  records  |  more records»
AbstractThe study looked at the impact of entrepreneurial dimensions and market performance of small sized-enterprises in Benin City, Edo State, Nigeria. Two hundred and forty two (242) respondents who are owners or managers of SSEs in the Benin City Metr... see more

Since the Covid-19 pandemic hit the tourism sector, the number of visits has decreased, especially for MSMEs selling at tourist sites. In West Java, the decline in MSMEs selling at tourist sites has decreased as seen from the data from the Central Statist... see more

Purpose: To analyze how fans are investigated in international scientific production in the Marketing field.Methods: Bibliographic research was carried out. The data were collected from the main Marketing journals ranked in the Scimago Journal &... see more

This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast ... see more

This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast ... see more

The marketing performance of the information technology industry in DKI Jakarta was still low, allegedly due to customer focus, cross-functional coordination, and relatively low organizational capability. The purpose of this research was to determine and ... see more

This research aims to see the influence of experiential marketing on the decision to buy Artana honey products in the Tangerang Regency by mediating perceived quality and advertising. This study is a quantitative study that uses a sample of 60 respondents... see more

The development of internet-based technology has made many companies do marketing through social media, such as YouTube. The study was conducted to look at the dimensions of social media marketin... see more

Abstract. The main purpose of this research is to examine the influence of social media marketing activities on customer loyalty through customer equity drivers with three dimensions: value equity, brand equity, relationship equity in local MSMEs products... see more

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