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200.758  Articles
1 of 20.077 pages  |  10  records  |  more records»
Many previous studies have shown that the volume or valence of electronic word of mouth (eWOM) has a sustainable and significant impact on box office performance. Traditional studies used quantitative data, such as ratings, to measure eWOM. However, recen... see more

In the era of Marketing 4.0, the rapid digitization has created a new face of competition reflected by shifting business practices, as well as consumer behavior from pre-purchase to post-purchase. Aside from companies that are constantly adaptive to techn... see more

The purpose of this research are to see (1) the impact service quality on purchase intention, (2) the impact electronic word-of-mouth on purchase intention, (3) the impact brand image on purchase intention, and (4) the impact service quality on brand imag... see more

Electronic word of mouth (e-WOM) is a word of mouth marketing done with orally and in writing, distributed through electronic media, and containing consumer experiences when purchasing products. This study aims to look at the benefits of e-WOM on consumer... see more

This study discusses issues related to purchasing decisions. The research focused on the social networking community on social media facebook with a sampling technique using non-probability sampling. The method used in this research is Partial Least Squar... see more

Penelitian ini dilatar belakangi oleh ketertarikan peneliti untuk meneliti pengaruhelectronic word of mouth di media sosial Instagram terhadap keputusan berkunjung, surveipada pengunjung objek wisata Jakarta Aquarium. Tujuan dari penelitian ini adalah unt... see more

The Regional Head Election campaign frequently uses electronic Word of Mouth (eWOM) communication because of social media's growth and the Covid-19 pandemic that took place during the election year. In commercial brands, eWOM impact has influence brand eq... see more

AbstractThis research is conducted to examine the outcome of Brand Image, Promotion, and e-WOM toward Purchase Intention in the Online Shop application. The object of this research is millennial consumers who utilizes Shopee application in Jakarta area. T... see more

The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead peo... see more

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