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29.951  Articles
1 of 2.996 pages  |  10  records  |  more records»
Tujuan dari penelitian ini adalah untuk meambahkan variabel online visual merchandising ke dalam Technology Acceptance Model (TAM) oleh Davis (1989) dan menguji apakah pengguna aplikasi Shopee bersedia untuk menggunakan kembali aplikasi tersebut. Dengan d... see more

Abstract. This study aims to find out how the influence of price strategies and visual merchandising on online purchasing decisions on students of the Faculty of Economics and Business, Majalengka University, both partially and simultaneously. This study ... see more

The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead peo... see more

Abstract. This study aims to find out how the influence of price strategies and visual merchandising on online purchasing decisions on students of the Faculty of Economics and Business, Majalengka University, both partially and simultaneously. This study ... see more

As técnicas de visual merchandising são utilizadas no varejo de moda a fim de adquirir vantagem competitiva frente a um cenário cada vez mais dinâmico e desafiador. Ademais, os consumidores atuais não almejam apenas o produto ideal, mas principalmente a e... see more

Este artigo tem por objetivo estabelecer de forma cronológica a evolução histórica da atmosfera de loja dos espaços comerciais destinados à comercialização de artigos têxteis e de moda a fim de compreender-se os resultados do impacto dessas alterações no ... see more

Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandis... see more

Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandis... see more

La comercialización es una técnica de comunicación de marketing para apoyar las ventas en los diferentes puntos, físicos o digitales y atraer la atención del cliente, aplicando la estimulación en sus sentidos y la motivación de compra. En función de las e... see more

1 of 2.996 pages  |  10  records  |  more records»