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11.855  Articles
1 of 1.187 pages  |  10  records  |  more records»
This study aimed to see how the consumption behavior of the Muslim middle class through the digital space is within a dualistic view, namely as a religious identity or as an affirmation of class identity. This study used the Norman Fairclough Critical Dis... see more

The global halal industry is currently experiencing rapid development, including Muslim fashion in Indonesia. The growth in the number of millennials in Indonesia is also an opportunity for the Muslim fashion sub-sector to grow. The characteristics of gen... see more

This research is intended to formulate a conceptual framework to determine the effect of the relationship between brand personality, brand awareness, fashion consciousness, and consumer satisfaction of Muslim women on Muslim fashion product loyalty. This ... see more

Islam entered Indonesia in the 7th century and began to spread out in the 13th century with the establishment of Demak Sultanate. After the expansion of Islamic kingdoms or Sultanates, the spread of Islam in Java and Sumatra strengthened the application o... see more

Mahasiswi IAIN Purwokerto merupakan bagian dari civitas akademika yang berjumlah sekitar tujuh ribu lebih berasal  dan dari golongan status sosial yang beragam. Mahasiswi IAIN Purwokerto telah menampilkan berbagai identititas sosial, kelas sosial, da... see more

Muslim Fashion has transformed to be cultural industry profitable financially. The flourish of Muslimfashion producers certainly needs business strategy to promote the products. Advertisement becomesone of promotional tools that can communicate product ex... see more

Endorser credibility is one of factors which influence muslim fashion development. In the other hand, it is the challenge for Indonesia is to be a centre of muslim fashion in the world. The purpose of this study was to analyze the effect of endorser credi... see more

This paper concerns on analyzing social media as a new means of consumption and its impact on Indonesian Muslim women's consumption of Islamicfashion. Several analytical frameworks such as consumption,identity construction, and postmodern society are used... see more

The main objective of this study is to investigate the relationship between scarcity cues, FOMO, and impulse buying in Islamic fashion and cosmetic products in the online market. In addition, moderating roles of Islamic religiosity in these relationships ... see more

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