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29.761  Articles
1 of 2.977 pages  |  10  records  |  more records»
Penelitian ini merupakan penelitiian lapangan yang menggunakan pendekatan secara kuantitative. Peneliitian ini. memiliki tujuan untuk mengtahui pengaruh  promosi online, price discoun, product assortment terhadap impulse buying.pada konsumen dhy hija... see more

Observasi ini dimaksudkan untuk memahami pengaruh online customer review dan website quality pada impulsive buying terhadap pengguna e-commerce pada Kota Surakarta. Data dikumpulkan dengan metode studi kepustakaan dan kuesioner. Jenis data menggunakan dat... see more

This study aims to test the influence of financial risk, product risk, security risk, time risk, social risk, and previous experience of online buying toward online purchase intention. Quantitative research was performed by online survey using google form... see more

Abstract: The process of buying and selling drugs online has risks and negative impacts that can harm the community. The process of buying and selling drugs already has laws and regulations that specifically regulate the sale and purchase of drugs. Busine... see more

ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample... see more

As part of social influence, online reviews provide important information and peers as consumer socialization agents had shown that they affect on consumers’ online shopping behavior.  This study aims to identify how Indonesian indie cosmetic pr... see more

Since Instagram become phenomenon in this world and become new segment in business called Instagram commerce (Ig-commerce), this study aimed to know how peer communication and usage intensity trigger urge to buy impulsively and online impulse buying by fo... see more

Since last two decades buying of goods and services from online stores using Internet started off. But playersof this industry could reach to the general public residing in second and third category Indian cities in recentpast only. Now companies are eage... see more

World wide web has offered a strong competitive platform for online marketing which turned out the online shopping important for consumers in todayâ??s world particularly those consumers which view the online reviews as effectual conduit of having imp... see more

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