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31.039  Articles
1 of 3.105 pages  |  10  records  |  more records»
Penelitian ini merupakan penelitiian lapangan yang menggunakan pendekatan secara kuantitative. Peneliitian ini. memiliki tujuan untuk mengtahui pengaruh  promosi online, price discoun, product assortment terhadap impulse buying.pada konsumen dhy hija... see more

As part of social influence, online reviews provide important information and peers as consumer socialization agents had shown that they affect on consumers’ online shopping behavior.  This study aims to identify how Indonesian indie cosmetic pr... see more

Since Instagram become phenomenon in this world and become new segment in business called Instagram commerce (Ig-commerce), this study aimed to know how peer communication and usage intensity trigger urge to buy impulsively and online impulse buying by fo... see more

In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive opportunities and smart strategies of PSCs stimulating cons... see more

This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experienc... see more

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experienc... see more

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from... see more

The aim of this study is to determine the role of Product Characteristics, web browsing and impulse and culture of buying online. Due to the growing application electronic commerce in all aspects of human’s life and the forming electronic markets and also... see more

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