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5.542  Articles
1 of 555 pages  |  10  records  |  more records»
Penelitian ini bertujuan untuk mengetahui pengaruh Shopping Lifestyle, Hedonic Consumption terhadap Impulse Buying.  Penelitian ini dilakukan pada e-commerce Tokopedia. Jumlah sampel yang diambil sebanyak 75 responden, dengan metode purposive samplin... see more

This study aims to determine how the influence of shopping lifestyle, fashion involvement, hedonic shopping motivation on impulse buying behavior. Where this research is motivated as a result of the high use of marketplace sites which causes people's beha... see more

This research was motivated by problems related to Shopping Lifestyle, Discount and Fashion Involvement Transmart Buah Batu Bandung Visitors. Based on the pre survey results, overall Transmart Buah Batu Bandung Visitors has not been interested in making i... see more

This research aims to find out how the influence of Fashion Involvement and Shopping Lifestyle in Impulsive Buying of student of Batam State Polytechnic, to find out how far these both of variable affect consumer behavior in Impulsive Buying. This researc... see more

Tujuan dilakukannya penelitian ini, yaitu untuk mengetahui hubungan gaya hidup dan motivasi belanja hedonis pada pembelian impulsif khususnya pada produk fashion dengan Merek 3second baik secara langsung maupun melalui variabel mediasi emotional shopping.... see more

Abstract                 This study aims to determine the relationship of lifestyle with shopping addiction in students. The hypothesis proposed is that there is a link betwee... see more

Sidoarjo merupakan  wilayah  yang terkena bencana nasional berupa lumpur,  yang memberikan image kepada masyarakat bahwa bencana tersebut memberikan dampak  negatif terhadap keberadaan sentra industri  kecil yang terletak di Tangg... see more

Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior a... see more

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic shopping dan shopping lifestyle terhadap impulse buying dengan positive emotion sebagai variabel mediasi. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah mahasiswi di... see more

1 of 555 pages  |  10  records  |  more records»