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90.822  Articles
1 of 9.083 pages  |  10  records  |  more records»
Conclusions. The research conducted has shown that the social and ethical orientation of the marketing communication activity of the pharmaceutical market subjects is focused on studying the consumers’ demands in order to optimize the pharmaceutical care ... see more

The object of research is the process of marketing audit communication policy of the enterprise. The theoretical basis and methodological basis of this research are the fundamental tenets of modern marketing, the communication policy of the enterprise, th... see more

Purpose: The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspectiv... see more

In the content of the article the attention is paid to the meaning of marketing in managerial activity of pre-school education, the necessity of using marketing for the functioning and development of pre-school educational establishment has been proved. O... see more

This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observa... see more

In the content of the article the attention is paid to the meaning of marketing in managerial activity of pre-school education, the necessity of using marketing for the functioning and development of pre-school educational establishment has been proved. O... see more

The object of research is the process of marketing audit communication policy of the enterprise. The theoretical basis and methodological basis of this research are the fundamental tenets of modern marketing, the communication policy of the enterprise, th... see more

The purpose of the study is to systematize the methodological foundations for evaluating the effectiveness of marketing communications on the Internet. In the literature, there are often limited definitions of interactivity, which do not reveal the essenc... see more

Purpose of the article: The paper deals with question if the final customers are interested in reverse logistics in marketing campaigns, acceptable in the market of Czech Republic.Methodology/methods: Paper is based on primary research, on which participa... see more

1 of 9.083 pages  |  10  records  |  more records»