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72.589  Articles
1 of 7.260 pages  |  10  records  |  more records»
The object of research is the process of marketing audit communication policy of the enterprise. The theoretical basis and methodological basis of this research are the fundamental tenets of modern marketing, the communication policy of the enterprise, th... see more

The object of research is the process of marketing audit communication policy of the enterprise. The theoretical basis and methodological basis of this research are the fundamental tenets of modern marketing, the communication policy of the enterprise, th... see more

The development of the tourism industry must take into account the peculiarities of the modern economic space, which is constantly changing and has many negative factors. Such an unstable environment is characterized by an uneven relationship and interdep... see more

This article discusses the role of communication technologies in the development of modern cultural organizations. Promotion of any cultural institution can be viewed from two perspectives: the promotion of the institution itself and the fulfillment of th... see more

ABSTRACTThis article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism pro... see more

This article discusses the role of communication technologies in the development of modern cultural organizations. Promotion of any cultural institution can be viewed from two perspectives: the promotion of the institution itself and the fulfillment of th... see more

Purpose of Study: The aim of this research is to predict the effect of Integrated Marketing Communication (IMC) tools (advertising, direct marketing, sales promotion, and personal selling) on consumers’ intention to purchase organic products in the specif... see more

This study is part of a first time international collaboration surveying senior communication practitioners. This research concerns only the NZ sample (N=107). The work investigated the extent to which these practitioners perceived that six key roles shou... see more

RESUMONesse artigo, propôs-se identificar oportunidades para a dinamização da atividade turística na estrada GO-116, localizada no município de Formosa, no estado de Goiás, Brasil. O estudo possui caráter exploratório, com revisão bibliográfica na perspec... see more

1 of 7.260 pages  |  10  records  |  more records»