ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Communication
Economy
Education
Administration - Business
Social Sciences
Technology
Computing
Research
Architecture and Urbanism
Computing
all records (74)

Languages
English
Spanish
Portuguese
French
German

Countries
Indonesia
Brazil
USA
Spain
Ukraine
Ecuador
Canada
Colombia
Romania
Chile
all records (74)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
37.947  Articles
1 of 3.796 pages  |  10  records  |  more records»
The purpose of the study is to systematize the methodological foundations for evaluating the effectiveness of marketing communications on the Internet. In the literature, there are often limited definitions of interactivity, which do not reveal the essenc... see more

Purpose: The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspectiv... see more

This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observa... see more

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as op... see more

The rapidly evolving communications, media and informatics technologies and the widespread development of the global information infrastructure have influenced the ways and patterns of business activities in the trade, social and political governance indu... see more

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as op... see more

The paper envisages aspects concerning identification of the critical contribution of the the ICT on promoting and selling the destination. With EU accession, tourism opportunities to demonstrate their valences increase but also increase direct competitio... see more

This study aims to determine the marketing communication strategy of Obelia book publishers in their bookstores in increasing product sales and maintaining the existence of printed books amidst the rise of technological developments that have given birth ... see more

Kabupaten Jepara dikenal sebagai kota ukir dengan produk unggulan daerahnya adalah mebel. Persebaran industri ukir dan mebel hampir menyeluruh di daerah Jepara terutama di Kecamatan Tahunan. Hasil mebel Jepara banyak diminati orang Indonesia dan luar nege... see more

1 of 3.796 pages  |  10  records  |  more records»