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2.082  Articles
1 of 209 pages  |  10  records  |  more records»
Conclusions. The research conducted has shown that the social and ethical orientation of the marketing communication activity of the pharmaceutical market subjects is focused on studying the consumers’ demands in order to optimize the pharmaceutical care ... see more

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s ... see more

Objetivo: conhecer a percepção dos enfermeiros sobre marketing pessoal e verificar como o utilizam em seu cotidiano de trabalho. Metodologia: estudo exploratório, descritivo, de abordagem qualitativa, que utilizou entrevistas semiestruturadas com 16 enfer... see more

Objetivo: conhecer a percepção dos enfermeiros sobre marketing pessoal e verificar como o utilizam em seu cotidiano de trabalho. Metodologia: estudo exploratório, descritivo, de abordagem qualitativa, que utilizou entrevistas semiestruturadas com 16 enfer... see more

The aim of the work is to determine the life cycle of the wine brand, the development of ways to improve its effectiveness at different stages of the life cycle. Being scientifically informed of the existence of the life cycle of the brand allows modern e... see more

Business ethics reflects the philosophy of business, of which one aim is to determine the fundamental purposes of a company. If a company's purpose is to maximize shareholder returns, then sacrificing profits to other concerns is a violation of its fiduci... see more

Several factors direct the companies to apply a higher level of corporate social responsibility: the increasing expectations of customers, changes in expectations of employees, laws and government pressure, investor interest in the social criteria and cha... see more

Ethical competencies are included in all competency-based education models and are considered essential for the professional preparation of students, especially in terms of their professional conduct and workplace preparedness. As such, the Tuning Academy... see more

La Responsabilidad Social Empresarial (RSE) es una herramienta de gestión que se ha incorporado en los planes estratégicos de las empresas. De preferencia, la están aplicando las grandes compañías, aunque otras instituciones como universidades, fundacione... see more

1 of 209 pages  |  10  records  |  more records»