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29.161  Articles
1 of 2.917 pages  |  10  records  |  more records»
Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new ent... see more

A brand that is widely known to the public is a very important asset for the company. Therefore, maintaining and increasing brand equity is a serious and challenging job, because what is faced is customer expectations. This study aims to describe consumer... see more

ABSTRAKGenerasi milenial di Indonesia merupakan populasi dengan jumlah terbanyak yaitu ± 90 juta orang. Hal ini merupakan peluang yang baik untuk perusahaan menargetkan segmen milenial. Disisi lain milenial memiliki karakter yang unik salah satunya adalah... see more

Restoran cepat saji yang semakin menjamur di Indonesia membuat persaingannya semakin ketat. Masing-masing restoran cepat saji harus memiliki keunggulan strategi pemasaran untuk mempertahankan keberadaan mereknya dan dapat tetap bersaing. KFC, salah satu r... see more

The American polyhistor Charles Sanders Peirce stated that association is the only active force in the mind; and since any meaning of a brand is created through countless associations among the brand users, branding seems to be a cognitive vis-à-vis semei... see more

As for intention of this research is to analyses influence of awareness brand to decision ofpurchasing of motorbike of Honda in Kecamatan Kaliwungu Kabupaten Kendal, to analyseinfluence of assosiation brand to decision of purchasing of motorbike of Honda ... see more

Abstrak     Kata kunci: Brand Loyalty, Brand Awareness, Perceived Quality, Brand Association ,Customer Value Abstraksi: Tujuan penelitian ini adalah untuk mengkaji: (1) dampak brand loyalty terhadap customer value pada mahasiswa Fakultas Ekonom... see more

The goal of this research was to examine the effect of brand equity on consumer purchasing decisions at mobile retailers (MR). This study was based on research on the decision-making process and brand equity. There were five factors in the study - brand a... see more

The change of hospital image become socio-economic organizations requires hospital has to be able to finance its operations and compete to gain the market share. Dental Hospital of Univesitas Muhammadiyah Yogyakarta is hospital in Yogyakarta. Hospital use... see more

1 of 2.917 pages  |  10  records  |  more records»