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10.086  Articles
1 of 1.010 pages  |  10  records  |  more records»
This study aims to determine how the influence of shopping lifestyle, fashion involvement, hedonic shopping motivation on impulse buying behavior. Where this research is motivated as a result of the high use of marketplace sites which causes people's beha... see more

This research was motivated by problems related to Shopping Lifestyle, Discount and Fashion Involvement Transmart Buah Batu Bandung Visitors. Based on the pre survey results, overall Transmart Buah Batu Bandung Visitors has not been interested in making i... see more

This research aims to find out how the influence of Fashion Involvement and Shopping Lifestyle in Impulsive Buying of student of Batam State Polytechnic, to find out how far these both of variable affect consumer behavior in Impulsive Buying. This researc... see more

Menurut United Nations Statistics Division, "grosir" adalah menjual kembali (menjual tanpa pengubahan) barang baru dan terpakai kepada pengecer, pengguna industri, komersial, institusi atau profesional, atau kepada penggrosir lain, atau terlibat berperan ... see more

This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample wa... see more

The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing. Unplanned purchases (or impulse buying) is... see more

Tujuan penelitian ini adalah untuk mengetahui bagaimana fashion involvement mempengaruhi emosi positif dan hedonisme terhadap impulsive buying konsumen produk fashion dalam konteks berbelanja. Dengan menggunakan model fashion involvement maka riset ini di... see more

Tujuan penelitian ini adalah untuk mengetahui bagaimana fashion involvement mempengaruhi emosi positif dan hedonisme terhadap impulsive buying konsumen produk fashion dalam konteks berbelanja. Dengan menggunakan model fashion involvement maka riset ini di... see more

The aim of this study was to investigate the factors influencing consumers’ attitudes and purchase intenttowardsluxury fashion goods in Khuzestan province in 2015. The population of study is consisted of customers referringto the luxury fashion product ma... see more

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