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15.799  Articles
1 of 1.581 pages  |  10  records  |  more records»
Objectives: To quantify satisfaction among pharmacists working in pharmaceutical sales or marketing in Pakistan.Methods: A cross-sectional study was conducted among pharmacists working in pharmaceutical sales and marketing during August to November, 2019.... see more

Conclusions. The impact of each parameter of the legislative and regulatory framework on the features and restrictions of marketing activities of wholesale pharmaceutical companies and pharmacies has been shown. Relevant and expected changes in legal regu... see more

Complications of the functioning environment of pharmaceutical organizations contribute to the introduction of innovative approaches to marketing management.Aim. To determine the theoretical, methodological and practical features, as well as the effective... see more

Marketing research is the basis of formation enterprise’s information policy and implementation of management system grounded on adoption of informed management decisions based on modern information. Since information has a price, it is considered as serv... see more

The developed mathematical model allows the subjects of the pharmaceutical market to reasonably and timely evaluate the impact of certain risk factors on the results of the marketing communications program's implementation when promoting a new medicine pr... see more

Marketing research is the basis of formation enterprise’s information policy and implementation of management system grounded on adoption of informed management decisions based on modern information. Since information has a price, it is considered as serv... see more

The developed mathematical model allows the subjects of the pharmaceutical market to reasonably and timely evaluate the impact of certain risk factors on the results of the marketing communications program's implementation when promoting a new medicine pr... see more

The study was conducted to determine the effective marketing strategies in terms of promotion, product, pricing and place, and services in terms of availability, reliability, responsiveness, completeness and professionalism rendered of a Pharmaceutical Co... see more

The article presents the results of marketing research of the domestic pharmaceutical market by the example of medicines of group B02 – Antihemorrhagic drugs. The analysis of the range of the group of drugs studied and the firm structure of the domestic m... see more

1 of 1.581 pages  |  10  records  |  more records»