ARTICLE
TITLE

Analysis of general and pharmaceutical world and national marketing research

SUMMARY

Marketing research is the basis of formation enterprise’s information policy and implementation of management system grounded on adoption of informed management decisions based on modern information. Since information has a price, it is considered as service or commodity. The life cycle of modern pharmaceutical information is characterized by short-term, and information itself is valuable, difficult to gather and interpreted. Market research market participants mark trends in increasing the number of errors, which leads to a rethinking of marketing research methods aimed at personalization and specification of individual research, the introduction of modern information products, programs, information systems.

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Revista: News Of Farmacy