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32.441  Articles
1 of 3.245 pages  |  10  records  |  more records»
Covid-19 pandemic has been for almost two years. However, this pandemic is also turning the business flow into an online business, including Mataram city. Various type of online businesses has helped people to support their needs during the Covid-19 pande... see more

The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase B... see more

In this study, it is aimed to examine which level marketing communicating tools are used in the food industry in Çukurova Region, Turkey. For this purpose, a survey was applied to 92 enterprises which process milk and dairy products, meat and meat product... see more

Complications of the functioning environment of pharmaceutical organizations contribute to the introduction of innovative approaches to marketing management.Aim. To determine the theoretical, methodological and practical features, as well as the effective... see more

Companies who want to enter the global markets apply to many methods in order to find customers. In international markets, there are modern customer finding methods in addition to the traditional ones. At this point, with the development of internet, and ... see more

The purpose of the paper is to reflect the advantages of innovative e-marketing tools for promotion in tourism, by creating a pilot web-portal (yet in experimental phase) in order to facilitate the consumer’s search for information process (as reflected b... see more

Purpose of the article: The paper deals with question if the final customers are interested in reverse logistics in marketing campaigns, acceptable in the market of Czech Republic.Methodology/methods: Paper is based on primary research, on which participa... see more

This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is ... see more

Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study a... see more

1 of 3.245 pages  |  10  records  |  more records»