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89.867  Articles
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Penelitian ini bertujuan untuk menganalisis Pengaruh Bank Marketing Activity dan Social Media Influencer Terhadap Customer Well-Being Oleh Bank Image. Metode pada penelitian ini adalah metode kuantitatif, menggunakan survey research pada seluruh pengguna ... see more

Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product prov... see more

Fenomena wabah pandemi COVID-19 serta terbatasnya mobilitas masyarakat Indonesia sudah menimbulkan pengurangan atas sosialisasi secara tatap muka pelaku usaha dalam melaksanakan roda ekonomi serta niaga yang berakibat tingkat minat konsumsi dan metode bel... see more

The disruption era has pushed all business activities to move to digital. The emergence of these digital activities also made many brands try to maintain their existence by increasing digital marketing activities, one of which is influencer marketing. The... see more

This research aims to identify the importance that influence marketing today plays in fashion and beauty blogs, thus grasping whether these blogs influence the consumer/follower, and simultaneously analysing the motivations that lead followers to consult ... see more

Contexte : le vendredi 15 octobre 2019, dans le cadre du séminaire « Commentaires numériques et organisations » organisé par l’IDETCOM, à l’Université Toulouse 1 Capitole, les étudiants du Master 2 Droit des Médias et du Master 2 Communicat... see more

Esta investigación analiza las estrategias utilizadas por influencers del medio ecuatoriano en la red social Instagram y da a conocer las principales marcas que apuestan por el marketing digital para promocionar sus productos y servicios con el público jo... see more

The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is ... see more

A documentary review was conducted on the production and publication of research papers on the study of the digital marketing variable and its influence on business administration in Latin America. The purpose of the bibliometric analysis proposed in this... see more

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